Bibliography

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Friedman defines this as each individual’s ability to actually build and organize their own personal ‘information-knowledge-entertainment’ supply chain – and as such being able to search for knowledge and like-minded people and communities over the web. All this is available at our fingertips without having to go anywhere (i.e. library or cinema). People are trying all means to get the information that they are after. As Franklin D. Roosevelt said, “It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.”

//Google processes over 200 million searches a day//. This is a massive flattener as you can search in any language about anything, or anyone. Everyone has access to anything – there is no discrimination; in fact as people increasingly search for more bizarre things; content available on the web become even more bizarre. Take for example the website that you can log on to watch a cheese growing mouldy… [] or Burger King’s subservient chicken: [] which allows you to type in an action which the chicken they duly performs immediately! In addition, people can divulge every aspect of their personal lives to the public, like this award winning blog-spot by a girl who routinely discusses her sexual behaviour and how much she hats her flatmate (who probably reads every word she writes): [] and she has a massive online following. Everyone can know everything about everyone else, and indeed everything else too.